Sustainable products to become norm for consumers as new law enters into force
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EU Market gets geared to impose proposed new law on green claims, new criteria to stop companies from making misleading claims!
Today it is difficult for consumers to make sense of the many labels on the environmental performance of products (both goods and services) and companies.
Some environmental claims are unreliable and consumers trust in them is extremely low. Consumers can be misled and companies can give a false impression of their environmental impacts or benefits – a practice known as greenwashing.
With a proposed new law on green claims, the EU is taking action to address greenwashing and protect consumers, and the environment.
Ensuring that environmental labels and claims are credible and trustworthy will allow consumers to make better-informed purchasing decisions. It will also boost the competitiveness of businesses striving to increase the environmental sustainability of their products and activities.
The Ecodesign for Sustainable Products Regulation (ESPR) will enable requirements to be set with the aim to ensure products last longer, are easier to repair and recycle, contain fewer problematic chemicals and more recycled materials, and are more energy and resource-efficient. This can mean lower costs and less hassle for consumers.
Objectives
The proposal on green claims aims to
- make green claims reliable, comparable and verifiable across the EU
- protect consumers from greenwashing
- contribute to creating a circular and green EU economy by enabling consumers to make informed purchasing decisions
- help establish a level playing field when it comes to environmental performance of products
The proposal aims to ensure consumers get adequate information on products’ durability and reparability before purchasing a product. It will strengthen consumer protection against untrustworthy or false environmental claims.